Abstract: The characteristics, contents and methods of the design of optoelectronic products were discussed by using systematic engineering method, and the optimization design analytic decision based on the value criterion was described, as well as the method and process for achieving the full digitalized simulation platform of optoelectronic product by utilizing the virtual product development (VPD) technique in the design phase of the optoelectronic system development. An optoelectronic tracking and measurement product was developed based on the systematic engineering method in combination with the VPD technology .By using models and simulation technique the designer obtained the 3-D visual interactive integrated development environment for the concept formation ,design, manufacture and realization of the product. Combining VPD with the practical experience and according to the digital main model, the virtual prototype was designed and the simulation tests such as identification of dynamic model were carried out. The forecast design was achieved substituted for the experience design to finish the whole process for virtually-manufactured driver designing.